Love, Purity, and Ethical Beauty

From a spark of inspiration fuelled by a personal connection, our founder embarked on a quest. Witnessing the persistent skin challenges faced by his partner, he was driven to find a solution nestled in nature. With unwavering determination, he ventured deep into the heart of the natural world, refining and testing a myriad of blends. Over 300 formulas later, "Love Of My Life" was born. This concoction was a revelation, as it dramatically revitalised his partner's skin, bestowing clarity, harmony, and calmness. Observing this transformation, it became clear that this treasure couldn't remain a secret.

Experiencing its wonders firsthand, she nudged him to let the secret out, sharing it with their family and friends to begin with. The gentle push was the beginning of our amazing journey.

Our unwavering devotion to nature and ethics underlines every step we take. We painstakingly ensure each ingredient isn't just natural but also sourced with integrity and sustainability. Our ties with fair-trade partners guarantee that our journey uplifts others, making a positive ripple in communities. We also embrace organic, elevating our formulations to unmatched purity whenever possible and ensuring no harmful pesticides disrupt the natural balance of nature. 

The well-being of animals profoundly resonates with us, with our founder and his partner being fervent animal lovers. Their passionate love for our furry companions drives our promise to never test on animals or use any animal by-products in our formulations.

Our dedication is not just limited to the essence inside each bottle, but also the journey it undertakes to reach you. Sustainability is our compass, influencing every decision, from ingredient choices to packaging design. Every element of our packaging, down to the minutest detail, is crafted with recyclability in mind. Our commitment even touches on the seemingly trivial, such as our choice of eco-friendly packing peanuts.

Gratitude fills our hearts for your choice to join our story. As we persist in our labour of love, holding firm to ethics and our promise to Mother Earth, we invite you with open arms into our family. Welcome aboard!

“Nature gives you the face you have at twenty; it is up to you to merit the face you have at fifty.”

Coco Chanel